CHAPTER 1

INTRODUCTION

1.1. The Importance Of Study

1.2. The Purpose of Study

1.3. The Problem Statement

1.3.1. Research Questions

1.4. Research Limitations & Assumptions

1.5. Research Study Overview

CHAPTER 2

LITERATURE REVIEW

2.1. The VUCA Concept

2.1.1. The VUCA Concept Framework

2.1.1.1. “Volatility” of the VUCA Concept

2.1.1.2. “Uncertainty of the VUCA Concept

2.1.1.3. “Complexity” of the VUCA Concept

2.1.1.4. “Ambiguity” of the VUCA Concept

2.2. The Product Innovation Performance

2.2.1. The Definition and Concept of Innovation

2.2.2. Product Innovation

2.2.3. Product Innovation Performance

2.3. The Automotive Industry

2.3.1. The History of the Automotive Industry

2.3.2. The Technological Developments in Automotive Industry

2.3.3. The Global Automotive Industry

2.3.3.1. The Global Bus & Coach Industry

2.3.3.2. The Turkish Bus & Coach Industry

2.3.4. The Turkish Bus & Coach Industry and The VUCA Concept

2.3.5. The Turkish Bus & Coach Industry and Product Innovation Performance

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CHAPTER 3

MATERIALS AND METHODS

3.1. Research Methodology

3.1.1. Research Model

1.1.1. Research Sample & Participants

3.1.3. Data Collection Procedure

3.1.4. Research Questionnaires & Measurement

3.1.4.1. Resistance to Change Scale

3.1.4.2. Intolerance of Uncertainty Scale

3.1.4.3. Cognitive Flexibility Scale

3.1.4.4. Tolerance of Ambiguity Scale

3.1.4.5. Product Innovation Performance Scale

3.1.5. Data Analysis Methods & Tools

CHAPTER 4

RESULTS AND DISCUSSIONS

4.1. Results

4.1.1. Individuals’ and Companies’ Demographic Results

4.1.2. The Diagnosis Tool for Observing the VUCA Effects

4.1.3. The Descriptive Statistics & Normality Analysis of Scales

4.1.4. The Reliability & Validity Analysis

4.1.5. The Observation of Scale Responses

4.1.6. Hypothesis Analysis

4.2. DISCUSSION

CHAPTER 5

CONCLUSION

CHAPTER 6

RECOMMENDATIONS

REFERENCES

CURRICULUM VITAE

• BISAC

  TEC009090

• DOI Link

  10.37609/akya.1633

• Basım Yılı

  2022

• Basım Sayısı

  1

• İç Sayfa Özellikleri

  Renksiz

• Sayfa Sayısı

  167

• Kapak Tipi

  Ciltsiz

• Kitap Dili

  İngilizce

• ISBN Numarası

  9786258155105